The Toronto CrimeStoppers annual fundraising dinner was becoming a stale and predictable affair. So in order to show people that this year would be different we rebranded the event as the Crimestoppers Ball and made an online video to share with the potential visitors of the dinner that was anything but dull.

We also sent a special invite to VIP's, urging them to attend the event. The invite a message reminding them that all the top crime fighters in Toronto would be in one place that night. It then offered a free lock for the door and urged the recipient to join the party.